About Us

About Us

 

Fresh Rice is both a brand owned by Natural Harvest Pte Ltd and new concept of bring forth Fresh Rice to Singapore and the region.

Founded by 3 dynamic partners with the goal to deliver the highest quality rice to Singaporeans and the region, the forward looking management is committed to bringing the freshest and organically farmed rice to Singapore to promote healthy lifestyles. The partners include Mr Andrew Tan and Mr Eric Koh who, with their wealth of experience and knowledge in the rice industry, will ensure that Natural Harvest delivers fresh and quality rice.

Mr Andrew Tan is the Chairman of the Singapore General Rice Importer Association since 2008. He is also a Director of Hak Yong Co., Chop Chiap Heng Pte Ltd., and Min Feng Pte Ltd. While Hak Yong, Chop Chiap Heng and Min Feng's businesses are in the import and distribution of fragrant and normal white rice, Natural Harvest's main focus will be in the import and distribution of premium organic rice branded under “Fresh Rice”. Mr Eric Koh was previously a Divisional Director with IE Singapore. He was responsible for licensing and regulating the rice trade to ensure that there is sufficient rice for local consumption.

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