Natural Harvest Pte Ltd brings forth a brand new concept of fresh rice® to Singapore and the region.

Founded by 3 dynamic partners with the goal to deliver the highest quality rice to Singaporeans and the region, the forward looking management is committed to bringing the freshest and organically farmed rice to Singapore to promote healthy lifestyles.

The partners include Mr Andrew Tan and Mr Eric Koh who, with their wealth of experience and knowledge in the rice industry, will ensure that Natural Harvest delivers fresh and quality rice.

Mr Eric Koh was previously a Divisional Director with IE Singapore. Part of his responsibility was to supervise the Rice Control Unit which is involved in licensing rice traders and regulating the rice trade.

The Man Behind The Brand

Mr Andrew Tan was the Chairman of the Singapore General Rice Importer Association from 2008 - 2018. He is also a Director of Hak Yong Co., Chop Chiap Heng Pte Ltd., and Min Feng Pte Ltd. While Hak Yong, Chop Chiap Heng and Min Feng's businesses are in the import and distribution of fragrant and normal white rice, Natural Harvest's main focus will be in the import and distribution of premium organic Brown and Red Rice branded under “freshrice”.